Selected Case Study:
RainReserveTM
| Company: | RainReserveTM; Enginuity, LLC |
| Site: | www.rainreserve.com |
| Location: | Springfield, Mo. and Madison, Wis. |
| Industry: | Eco-friendly products, water conservation, home and garden |
| Needs: | Full-service marketing materials including marketing plan, Web site, print and online communication materials |
Company Background:
The RainReserve product was developed to revolutionize water conservation for home owners and business owners alike, with the goal of taking their new product to a national audience.
Project Overview
RainReserve came to Splendid Media Group to concept, develop and produce a creative, informative and comprehensive marketing package that would get the word out about their exciting new products and boost both online and direct vendor sales.
Splendid Solutions
When the partnership between Splendid and RainReserve began, the client possessed a limited portfolio of marketing pieces. Working closely with RainReserve, Splendid came up with a marketing plan to help the client bring their product to a national audience, with tactics including:
- Creative taglines
- Web site complete with mapping and fully integrated e-commerce shopping cart
- Brochures for general public and vendors looking to purchase product for resale
- E-mail templates and scripting for sales calls
- Business cards
- New logo with complete corporate branding